Contest Rules & Regulations

The and USBG’s Slane Cocktail Series Official Rules and Regulations

Sponsored by Slane Irish Whiskey


Overview: in conjunction with the USBG will be hosting a search for bartenders who are passionate about whiskey, Slane Irish Whiskey and what it means to create a truly meaningful cocktail experience. Bartenders will share their best Slane Irish whiskey cocktail for a chance to win a trip to the Slane distillery in Ireland and have a recipe featured on a city guide.



Create one recipe:

1. An original cocktail that showcases your skill as a bartender. This cocktail should highlight the attributes Slane Irish Whiskey and be a cocktail that you would proudly serve to guests in your own bar.

3. The cocktail must feature of Slane Irish Whiskey as the base spirit. 

Submit your recipes at


Participating Regions:

Chicago, IL; San Francisco, CA; Boston, MA



1. and the USBG will send three winners from each of the three participating cities to the Slane distillery in Ireland for an immersive educational experience. The prize will include:

• Round-trip coach airfare

• Lodging accommodation (standard room, double occupancy)

• Hosted tour of the Slane Distillery

• Timing to be determined for between May and June.


2. Taxes are the sole responsibility of prize winners. No substitution/transfer of prize permitted. Prize winners are responsible for all necessary travel documents, including but not limited to passports. Alcohol is not part of any prize.



February 16, 2018; 12:00:01 a.m. – April 6, 2018; 11:59:59 p.m. PST : Open for online recipe submissions

April 6, 2018 – Deadline for venue registration to be added to City Guides

March 31, 2018 – April 30, 2018: Judging period

May - June, exact timing TBD: Winner trip


General Rules:

This program is open to all working bartenders and the USBG members that are not employed by liquor companies or distributors as full time employees.

Competitors must be at least 21 years of age.

Competitors must be legal United States or Ontario, Canada Residents, residing in one of the participating regions. Void where prohibited. No purchase necessary.



By entering this program, you are giving, USBG, Slane Irish Whiskey and its affiliates explicit rights to use your photo, an image of your drink, drink recipe name, and your drink recipe for publicity purposes, including but not limited to: press, social media, digital activation and promotional activation.

Selection Process:

Phase 1 - Online Entries: 

For the purposes of determining the winners, entries will be assigned to the closest applicable market, as determined by the Sponsor. All complete entries submitted to within the entry timeframe will be judged against the below criteria based on the perceived qualities of the written recipes and essay entry. Entrants will be notified via email by if they have been selected as a top 10 finalist. 


Phase 2 – Judging:

The bartenders who created the top 10 cocktails from each city will be visited by a panel of judges at their place of employment to create their cocktail. Out of these 10 per city, 3 winners will be chosen as winners for the trip to Slane Distillery in Ireland.


Judges will not take into consideration current employer, time spent bartending or any other personal information in the selection of winners.




Judging Criteria (Online Entries)

Initial scores will be based on the judges’ interpretation of the written description submitted. In some cases, judges may recreate the cocktails to settle closely ranked submissions.


Judging Criteria (Live Finalist)

Scores based on criteria below.


Original Cocktail: (50 pts.)

Taste and balance (15pts.)

Creativity and originality (15pts.)

Intelligent use of Slane Irish Whiskey (10pts.)

Presentation and appearance (5pts.)

Creativity, relevance and appeal of recipe name (5pts.)


Guidelines and Requirements:

Recipes must be original. An original recipe is the product of one's own mind and is not a copy or imitation.

Slane Irish Whiskey must be listed as the primary ingredient in your cocktail recipe.

All recipes must conform to any legal regulations.

All recipes must be stated in parts and not ounces. Drops and dashes are allowed.

Recipes must not exceed 7 ingredients including drops, dashes (This does not include garnish, sprays or citrus zests.)

Limit 1 entry per person/email address.


Any entries attempted through the use of agencies or robotic, repetitive, automatic, programmed or similar methods will be void. Any attempt by a person to use multiple email accounts or identities to gain more entries than permitted by these Official Rules shall result in disqualification at the sole discretion of Sponsor. In the event of a dispute regarding the identity of the person submitting an entry, the entry will be deemed to be submitted by the “authorized account holder” associated with the email address at the time of entry, which must comply with these Official Rules. The authorized account holder is defined as the natural person who is assigned an email address by the service provider or other organization that is responsible for assigning email addresses. Potential winners may be required to provide evidence (to Sponsor’s satisfaction) that they are the authorized account holder of the e-mail address associated with a winning entry. In the event a dispute regarding the identity of the person who actually submitted an entry cannot be resolved to Sponsor's satisfaction, the affected entry will be deemed ineligible. Entries and other submitted material become the property of Sponsor and will not be acknowledged or returned. Refer to Additional Requirement below for more details regarding the requirements for your entry.


Additional Requirements for Entry:

Entries must be in English. Entries must not allude to the overconsumption or irresponsible consumption of beverage alcohol. Entries that do not include all required information and do not adhere to the foregoing and following requirements will be considered void and will not be considered in the judging of this contest. Entries that are deemed by Sponsor in its sole discretion to be illegal, obscene, profane or not in keeping with Sponsor's image will be disqualified.


Entry Requirements:

By submitting an entry, you warrant that:

You are the creator of the entry.

The entry does not infringe the intellectual property, privacy or publicity rights or any other legal or moral rights of any third party, including any current or former employer, and does not defame any person or identify any person by name other identifying information.

The entry has not previously been entered in any other contest.

The entry has not been previously published in any medium.

The entry does not violate any law or regulation.

Sponsor's determination as to whether any entry potentially violates the rights of any third party is final.



Employees of Brown-Forman,, USBG, their affiliates, and liquor wholesale licensees, as well as advertising/promotion agencies and their immediate family members and household members of each and retail license holders are not eligible. This promotion is void wherever prohibited, taxed or restricted by law. In the event that the contest is challenged by any legal or regulatory authority, Sponsor or Administrator reserves the right to discontinue or modify the Contest, or to disqualify participants residing in the affected geographic areas. In such event, Sponsor and Administrator shall have no liability to any entrants who are disqualified due to such an action. You must be at least 21 years of age to be eligible. Contest void wherever prohibited or restricted by law.


By accepting a prize, any winner: (a) releases Brown-Forman/ and their affiliated companies and licensed alcohol wholesalers and retailers from any/all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in any promotion activity or connection with the use of the prizes; as well as (b) consents to the use by Brown-Forman/ for promotional purposes in connection with this promotion, of his or her name and/or likeness and/or voice without further compensation where permitted. Winner must complete an affidavit of eligibility and liability release. A 1099 will be issued.


The Sponsor and participating promotional companies are not in any way liable for damage, loss or injury resulting from computer malfunctions, misdirected or incomplete entries or acceptance and use of the prize. Brown-Forman/ reserves the right in its sole discretion, to cancel or suspend this contest should virus, bugs or other causes beyond the control of sponsor corrupt the administration, security or proper play of the contest. The Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel terminate or suspend the contest. The Sponsors assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communication line failure, theft or destruction or unauthorized access to, or alteration of, entries. CAUTION: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the game is a violation of criminal and civil laws and should such an attempt be made, sponsor reserves the right to seek damages from any such attempt.


Entrants will be automatically opted-in to receive messages from (Entrants may unsubscribe from list at any time.)


I acknowledge that I have read and understand the rules and regulations pertaining to The Slane Cocktail Series Sponsored by Slane Irish Whiskey.






For a list of prize winners, send a self-addressed, stamped envelope to:, 1263 Howard St., San Francisco, CA 94103. Do NOT send entries to this address.


Slane Irish Whiskey is a registered trademark used with permission. 


Drink Responsibly.

Privacy Policy

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Signature Cocktail Competition

  1. This is a spirit on spirit cocktail, with famous brand serving as the base spirit. No muddled fruit, juices and or syrups should be used in making a Signature. Fruits, herbs, essences and spices may be used in infusions however.
  2. Modifiers such as fortified wines, bitters, tinctures, infusions and citrus oils are acceptable variables in a Signature cocktail.
  3. The ratio of modifier(s) to base spirit (famous brand) should never exceed 50:50. The cocktail should be not exceed 3.5 oz.
  4. The Signatures' traditional garnishes are a citrus twist or olives. Cocktail onions are also an acceptable garnish. When thinking of new garnishes, let your imagination run wild.
  5. The cocktail can be served up or on the rocks. In addition, it may be stirred or shaken. Glassware and presentation are up to the contestants.

Judging Criteria

  1. Relevance to the Signature cocktail (20 points)
  2. Presentation and Appearance (20 points)
  3. Taste and Balance (30 points)
  4. elit Brand Awareness (20 points)
  5. Cocktail Name and Inspiration (10 points)

Share your best Slane Irish Whiskey cocktail
by March 31, 2018 for a chance to win a trip to
the Slane Distillery in Ireland.

Let locals know that your bar
carries Slane Irish Whiskey
by March 14, 2018.

The entry deadline has passed.

See official rules and regulations